Client
HAROPA PORT — the governmental port authority for Le Havre, Rouen, and Paris
Focus
Development of a forecast-driven communication strategy to support the international positioning and business development of France’s largest port system.
Scope
InfraEconomy Group applied its global trade and freight forecasting model to analyse commodity flows, market dynamics, and risk profiles relevant to the Le Havre–Rouen–Paris port system. The team identified high-potential cargo segments, assessed competitive positioning across key trade lanes, and developed recommendations for risk mitigation and partner targeting. The analysis translated quantitative insights into a structured communication and outreach framework.
Impact
The assignment delivered a prioritised business development matrix and a renewed international communication strategy, enabling HAROPA PORT to focus its outreach on the most promising markets, partners, and cargo segments.
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